Hat tip to the Cincinnati Enquirer for bringing this one to my attention.  Elk Creek Vineyards is getting into the boxed wine business in a very unique way.

Kentucky Blue Box Wines are guaranteed to be a big hit with devout University of Kentucky Wildcat fans.  Each box features a flip-up pong basketball hoop on one side, and a flip-up football goal post on the other side.  And yes, a ping pong and football are both included.

Timing for this novelty item couldn’t be better with college basketball’s March Madness beginning next month and the Kentucky Wildcats ranked third in the country, definitely in the hunt for a National Championship run.  Don’t think these wines are all novelty, though, as box wines offer unique advantages versus traditional bottles:

• More Green – Every single box of wine keeps 4 glass wine bottles out of land fills and reduces our carbon footprint by 50%.
• Fresher – Box wines stay fresh after opening, even without refrigeration, for 60 days!
• Better value – Box wines are usually less expensive for the same quality given less expensive packaging is used.
• Convenience – It’s much easier carrying around a box wine, especially when you’re headed to a sports party.

To order your very own Kentucky Blue Box Wine or for a list of retailers visit Elk Creek Vineyards’ website.

Elk Creek Vineyards is located in Owenton, KY, just over an hour south of Downtown Cincinnati. 502.484.0005

Tags:   Box Wine · Elk Creek Vineyards · Wine Innovation